San Diego Local Holiday Gift Guide


Shop as if what you do makes a difference. Because it does! We put together a list of 10 San Diego born and raised companies that are shaping our local community. Shop small business this holiday season and be the reason for countless happy dances happening around town. 

From all of the humans behind these brands,

Thank you!


CLEO Skincare

CLEO is a local salon in Bird Rock that offers a variety of natural skincare services and curated products. We specialize in face sculpting massage techniques that are a natural alternative to botox/fillers as well as sugaring hair removal, the natural alternative to waxing. We offer a variety of skincare products including our signature skincare line that is plant-based using only organic ingredients, effective and powerful herbal infusions and botanicals.

Get 15% off! Use code SHOPLOCALSD


Hemlock Hat Co.


Hemlock Hat Co. is a headwear brand devoted to exploring the relationship of individual style, endless expression, and functionality. Based in San Diego, California, we embrace an outdoor lifestyle and work hard to share this culture and passion through our products.  Whether you’re laying out at the beach, poolside, raging at Coachella or adventuring through Joshua Tree, we’ve got you covered. Our core line consists of Adult and Youth Straw hats made with a printed UPF 50+ under brim liner to keep you safe from the sun!

Get 15% off! Use code HEM15HOL


Driftline Co.


Driftline’s buttery soft wetsuit-lined boardshort called Drifties™ are here to provide warmth, comfort, and chafe protection in your nether-regions. With a patent-pending 0.5mm neoprene liner attached to the inside of a stylish boardshort, our two-in-one Drifties prevent bunching and chafing so you can focus on your watersport without feeling like a kook! Driftline aims to innovate and redefine how you interact with the water by giving you the products to meet your moment head-on with a clear headspace and total comfort in the areas that matter the most.

Get 30% off! Use HOLIDAYDRIFT30


Blenders Eyewear



Blenders Eyewear brings a Cali-cool aesthetic to the sunglass world. Available online and at the flagship retail store in Pacific Beach, their shades elevate the eyewear space through the incorporation of high-quality materials, including handmade acetate, durable polycarbonate, and glare-reducing polarized lenses. It’s a design ethos focused on the intersection of style and performance. Live life in forward motion and visit Blenders Eyewear at 4683 CASS STREET

Check out their website for Black Friday Deals happening NOW!


Patara Shoes



Patara Shoes are lightweight, comfortable, and incredibly eco-friendly.  Simply put, they are pushing traditional craftsmanship to new limits. Their progressive outlook allows us to create simple yet classic designs that are made using quality and sustainable materials like hemp, cork, organic cotton, recycled PET, and natural rubber, all without compromising your style.

Get 15% off! Use code WANDERCLUB


Kween Granola Butter


Kween is a San Diego-based food company that makes Granola Butter. Granola Butter is the world’s first spreadable granola. This school-safe spread has the silky texture of a nut butter, sweet cinnamon taste of granola, and is 100% top 8 allergen-free! Use it like you would a peanut butter: with apples or bananas, in a sandwich, or as a standalone energy boost. 

Get 15% off! Use code SD15




Rickaroons make the PERFECT stocking stuffer or addition to a holiday gift basket. Rickaroons is a family company based in Pacific Beach! These coconut treats are full of nutrient dense ingredients that make them gluten free, vegan, organic, Paleo, soy free, and most importantly – taste like dessert. The coconut and almond butter tastes amazing together and yield a nice, slow-burning fuel for your body. Rickaroons are a perfect breakfast on the go, pre workout fuel, or special-occasion dessert that your kids will love!

Get 20% off! Use code SMALLBIZ20


Mika Yoga Wear


Mika’s main goal is to design and create products that are made for movement, inspiring you to be your most positive and bold self. Each piece you purchase is carefully crafted by our dedicated teams in Peru and Brazil, who bring our mission to life. Family owned and operated, our management team down to our production teams are treated with the highest ethical and business standards in the biz, and they love what they do, which we hope is visible in the products we bring to you!

Get 20% off! Use code GG19


Midori Bikinis


MIDORI is made up of a close-knit community of babes who live by the motto: "Other women are not my competition. I stand with them, not against them." Founded in 2011 by Rachel Midori, the brand has gained a reputation as an ethically-conscious swimwear brand through responsible manufacturing techniques and timeless design. 

Get 25% off! Use code JOLLY25


Think Possible Apparel


Find positive affirmations or quotations in every design! Whichever words jump out at you in the art can be used like a super power for your day when you apply the right ones at the right moments. All designs are screen printed on soft and stylish clothing!

Get 15% off! Use code SDGIFTGUIDETPA

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